GLOBAL COMMUNICATION
Martin Nesirky, Director of the UN Information Service, Vienna, delivers his presentation
A special highlight and hugely popular among all participants were the “bee- hive sessions,” buzzing with active participation and quick thinking around the topics “Private Sector,” “Investors and Shareholders,” “NGOs and civil society,” and “Citizens in Partner Countries.” In this session, attendees were encouraged to “fly” from topic to topic, offering their bite-sized insights on how to improve communication in each area. A key insight from the
also fluctuating as priorities change and new forms of expression help articulate various positions more strongly. “We have learned that we must engage, listen and respond,” said Yewande Thorpe, Associate Vice President, Marketing & Communications at the African Finance Corporation. “A successful project is one that has widespread support.”
Such success can be achieved in painstaking work and communicating plays a major role in it. But it can be at variance with other imperatives: “It is in the nature of development projects that their delivery is urgent,” warned Enric- Sol Brines, Chief of Communication at the Spanish Agency for International
exchange was how deeply interrelated development
issues are. One city’s new electricity supply is another group’s destroyed traditional environment. Public
Yewande Thorpe, Associate Vice President, Marketing & Communications at the African Finance Corporation
perception and acceptance are
52
Powered by FlippingBook