SPECIAL FEATURE
Valentina Walden, Executive Assistant, Director-General Office
“Overall it’s about nudging people into a slightly different culture, into doing the ‘right thing’. The more you educate people, the more choices you give, then eventually most people will choose the most sustainable option. At a certain point, though, I think we need to go from fringe options to mainstream expectations. The whole recycling culture didn‘t grow out of nowhere. It‘s common sense and today no-one questions it – which is basically the definition of mainstream!”
If we think about more efficient ways to combine the SDGs... leading to a just transition and sustainable economic growth, innovation must be our friend.
Professor Andreas Klasen, Director of the Institute for Trade and Innovation, Offenburg University
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